{
Product Design
}
Aura Illumination — Partner Loyalty Ecosystem
Designing a dual-product loyalty ecosystem for India's premium architectural lighting brand — from a WhatsApp workflow to a live platform with role-based access control, B2B onboarding, and lead capture.
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{
UX Research
}
Rebuilding the stream: closing the gap between Twitch and the people who run it.
A ground-up investigation into why streamers still duct-tape their workflow together with third-party tools, and a feasibility-scored roadmap for what Twitch's native experience could do instead.
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